Wednesday, August 3, 2011

100% Hypno: An Electric Mystery

 There's something strange happening in the underground, a wild lightning in the aether. I've learned to watch for the signs, to sniff the world's spoor for the new and the interesting. I'm telling you right now: there's something weird coming down.
 Perhaps, like me, you've been seeing odd, suggestive postings on some of the more interesting sites recently. Charmingly cryptic and satiric they hint at some important information that you could decipher if you just knew a little bit more. A tingling on the tip of your mind.
Take this one for example:
"REALITY DIES AT DAWN"
Or try this on for size:
"THE FUTURE IS A WHITE VINYL GO-GO BOOT STAMPING ON A DANCE FLOOR MADE OF HUMAN FACES...FOREVER,"
 I get the reference, the heavily layered satire. They're coming on like Situationists with brains, but it seems to me that I can sense another flavor in these occluded messages.  What is that, a yearning for excitement, for something better?  Is that the effervescent taste of hope?
  Then these fascinating little brain teasers starting showing up offline. Encrypted fliers popping up all 20th Century like, stapled over a mass of tattered band posters on a light pole. Weird graffiti and half-heard phrases from the guy two seats down the bar. 
"JOIN THE ORAKULOID REVOLUTION!"
or,
"YOU NEVER FORGET YOUR FIRST SUMMER LOVE... ESPECIALLY WHEN HER TENTACLES REEK OF ANCIENT EVIL."
And most interestingly,  "HYPNOCRACY NOW!"
 Strange messages, not ubiquitous but consistently in my field of vision, if only the corner of my eye. Allusions to the Hypnocracy, or more simply, Hypno.  Which is what? A band name? A brand? some occult, fevered art style? Whoever is behind it has an impressive work ethic. They had something to say, however esoteric, and they weren't messing around in getting the word out there.
And then this appears:
                                          
Well, now. A scan glyph, isn't that clever? So very NOW. It's the 21st Century and when information comes fast we can beam it right up. That's bleeding edge innovation and the doorway to an electric mystery.
  The door opens and there is...well, there's a legion. The door leads you to this:


and to something they call the Hypnoplex
 A picture is revealed. A shape coalescing from strategically placed bits of information and imagery, a cloud of particles condensing into the form of a man, or is it a monster? That's interesting, that is.  That's 100%. 
How long has Hypno been growing around us? Take a look  at this work, this Hypno. Weird horror and beach blanket mash-up that works irrationally well. Hyper colored violent satire. Dreamy Art Deco, thought crime, pulp fiction.  This is the electric zap of hardworking creators  broadcasting something new.  The ozone tang of a new tomorrow that's mad and beautiful and terrifying.
 Clearly they've been at this for a while, building in secret, madmen in their laboratories, and now they're bringing something original onto the planet. Like anything new they're at a fragile time and they've put the word out for all who want tomorrow to be a bigger place.  A call to arms for the new myths we can use to construct our world.
  Those of you who are experienced will know what to do.

THE HYPNOPLEX:

THE HYPNOBLOG:


HYPNOVIDS:

HYPNO KICKS:





No comments:

Post a Comment